AI in real estate stopped being a conference topic this year and became part of how agents run their business day to day. A February 2026 survey from Realtors Property Resource found 82 percent of agents now use AI in some form. That compares with 68 percent in the National Association of Realtors' 2025 technology survey and roughly 15 percent two years before that. About seven in ten say time savings are the main benefit, and around a third say the software gives them back more than four hours a week.
Now the awkward part. Only a small minority of those agents call the impact on their business significant. Almost everyone has adopted AI. Far fewer are getting results from it, and the gap usually comes down to what the tool was bought to do.
Two jobs take up most of an agent's week. The first is writing the listing, which decides whether a buyer stops scrolling. The second is following up the lead, which decides whether a contact you already paid for signs with you or with whoever answered first. We ranked these ten tools on those two jobs only. The length of a feature list didn't count.
A caveat before the list. The right pick depends heavily on your lead volume and whether you work solo or on a team. Prices change often, and several vendors only share pricing after a demo, so treat every figure below as a budgeting guide rather than a quote.
The Shortlist in One Table
| # | Tool | Best for | Approx. cost | The catch |
|---|---|---|---|---|
| 1 | Lofty | Teams that want one system | From about $449/mo | Learning curve, and the price climbs fast |
| 2 | Follow Up Boss | Teams with mixed lead sources | From $69/user/mo | Its AI assists; it doesn't act on its own |
| 3 | ChatGPT / Claude | Every agent, from day one | About $20 to $30/mo | Knows nothing about your business |
| 4 | Ylopo (raiya) | Teams with real ad budgets | About $295 to $500/mo, plus setup and ads | No built-in CRM |
| 5 | Structurely | High-volume internet leads | $499/mo plus per-action credits | Repriced in 2026 |
| 6 | Fello | Reviving a cold database | Quote only | Best value with a large database |
| 7 | Rechat (Lucy) | Brokerages and busy listing agents | Quote only | Sold mainly at brokerage level |
| 8 | Listing Copy AI | Agents who list often | From about $19/mo | Narrow scope by design |
| 9 | Write.Homes | Multilingual markets | Free trial, paid tiers | Limited follow-up features |
| 10 | Epique AI | Solo agents on a budget | Free tier available | Output needs more editing |
1. Lofty, the Platform That Acts Before You Ask
Lofty, formerly Chime, has pushed harder than anyone in this category in 2026. Its whole pitch is that software should take action on its own instead of waiting for a prompt. In April it launched Homeowner Agent, which watches the contacts already in your database and picks up signs that someone is moving toward a sale. It then keeps them engaged with personalised equity and market updates until they're ready to talk. It also sorts contacts into likely sellers, absentee owners and pre-foreclosure prospects, which is work most agents never get around to.
At Inman Connect San Diego in late July, Lofty added Cowork, an AI workspace, and House.ai, a buyer readiness tool. It costs from around $449 a month and can approach four figures for bigger teams. That's a serious commitment. Still, no rival automates listing content, nurture and pipeline building to the same degree.
2. Follow Up Boss Keeps It Simple, on Purpose
Top-producing teams keep choosing this CRM, and its AI stays in the background. It routes leads, scores them on behaviour, drafts replies in the inbox, summarises call history and suggests what to do next. Pricing is published, starting at $69 per user per month, with no contract. It also connects to hundreds of lead sources, including Zillow and Realtor.com.
The real advantage is its open API. Teams can plug in their own AI tools without leaving a system everyone already knows. Just be clear about what it does: it helps you follow up faster. It won't carry on a months-long conversation with a lead for you.
3. ChatGPT and Claude: Fast Copy, Real Blind Spots
General assistants are still the quickest way to turn a list of features into copy you can publish. Give either one the square footage, finishes, neighbourhood and target buyer. You'll get MLS remarks, a shorter portal version, a caption and a buyer email before you've found the photos. At about $20 to $30 a month, the cost barely registers.
The weakness is serious. These models learned from old listing archives full of language agents shouldn't use today. Phrases like "perfect for families" or mentions of nearby places of worship can slip through without a warning. That's a fair housing risk, and it falls on the agent, not the software.
4. Ylopo Wins on Speed
Ylopo is for teams that need more leads, not better organisation. It runs Facebook and Google ads, builds the IDX site, and uses its assistant raiya to text and call new leads. Estimates put it at roughly $295 to $500 a month. Setup fees are commonly quoted at $1,000 to $2,000, and AI voice or text modules add around $100 each. There's no native CRM, so most teams pair it with Follow Up Boss.
The case for it is simple. Many buyers hire the first agent who responds. Ylopo makes sure that first reply goes out, even at 2 a.m. on a Sunday.
5. Structurely Still Talks Well, but Check the Bill
Structurely pioneered the AI inside sales assistant. It texts leads within seconds, qualifies them, handles common objections and keeps following up for a year or more. CapStone Holdings bought the company in January. In July it switched to credits: $499 a month on the Team plan plus about eight cents per action, and a $2,000 onboarding fee. One credit covers one SMS reply, ten seconds of call time or two emails. A single qualifying conversation can use a dozen or more. It's still one of the most convincing AI talkers in real estate, but solo agents should run the numbers before signing up.
6. Fello Goes After the Database You're Ignoring
Around 3,000 teams use Fello to get value out of contacts that usually sit untouched. It syncs your CRM, adds property and equity data, and sends home value and cash offer messages on your behalf. In May it launched Felix, an AI agent that calls and texts contacts, qualifies them, and passes them to a human while the prospect is still on the line. If your problem is a neglected database rather than too few names, your money goes furthest here.
7. Rechat Is Betting on Your Voice
Rechat's assistant, Lucy, responds to plain language and, more and more, to voice commands. From your phone, you can ask her to write listing copy, build a property microsite, send a market report, prepare a CMA or update the CRM. Rechat opened its platform to brokerage developers in June. It's usually sold to brokerages, which puts it out of reach for many solo agents, but it's very well designed for listing-heavy businesses.
8. Listing Copy AI Is the Compliance Pick
From about $19 a month, Listing Copy AI writes MLS-ready descriptions and checks them for language that could break the Fair Housing Act, suggesting alternatives where needed. It also produces portal, social and email versions from one input. For agents with five or more listings a month, it's the safest copy tool here. Automated checks only catch known patterns, though, so a quick human read is still essential.
9. Write.Homes Speaks More Than One Language
Because it's trained on real estate language, Write.Homes uses the terms buyers actually search for, such as primary suite, open concept and cul-de-sac lot. Its standout feature is strong copy in multiple languages. That's a real edge in markets with international buyers or large bilingual communities. Treat it as a content tool, not a follow-up system.
10. Epique AI, for Testing the Idea
Epique's free tier covers property descriptions, bios, captions and blog posts. The results need more editing and can read generic, but it costs nothing to try. It's a sensible first step before paying for a platform on an annual contract.
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Which tool should a solo agent start with?
Start with a general assistant or Epique for writing. Add Listing Copy AI if you publish often and want an automated fair housing check.
Can AI handle fair housing compliance for me?
No. Screening tools catch known problem phrases, but the listing agent is still responsible for what gets published.
